What is
Digital Marketing?
Learning Objectives:
1.
Understanding what is
Digital Marketing
2.
Knowing what activities are
included in Digital Marketing
Description:
Digital
Marketing is a newer concept that defines doing marketing efforts on Digital
Channels. Digital Channels are basically any means of communication that are
able to broadcast to larger audiences, allow for response and allow
interactions between the receivers of the message. Digital Channels include
Websites, Email, Social Media, Search Engines, Mobile Apps, etc. Activities
that are common in digital marketing include Social media Marketing, Paid
Search Marketing, Search Engine Optimization, Email Marketing, Mobile Marketing
and Automation of Sales.
Further Reading:
Tags
Digital Marketing