Title: 06 – Power of Digital
Marketing
Learning Objectives:
1.
Understanding the
significance of Digital Marketing today
2.
Understanding what benefits
can Digital Marketing do for the company
Description:
Digital
Marketing has become a buzzword of the modern day internet, but why is it so
important? Looking at facts we find how the world’s consumers are shifting
towards digital media: About half of the world’s population is now an internet
user and around 3 billion people are mobile phone internet users; the same
amount of people use social media each month. If the consumers are now
digitally present, marketing needs to be there as well. Digital Marketing is
beneficial over traditional marketing because it reaches more people, is more
personal, allows more engagement from the customer, allows innovative
communications, is important for online sales, and reduces costs immensely.
Further Reading:
https://www.demandsignals.com/content/benefits-of-digital-marketing/
Tags
Digital Marketing