Title: What is Digital Media?
Learning Objectives:
1.
Understanding of what
comprises of ‘Digital Media’ technically
Description:
Digital
Media can be many things. The most generic definition would be simply any
medium that is digital is digital media. Since a medium is anything that is
used to communicate a message from one person to another, thus by the wide
definition, Computers, TV, Telephones all may be digital media. A better
definition in terms of Marketing has 3 technical requirements for something to
be categorized as a Digital Medium:
1) The medium should enable broadcasting of a message to a
lot of people
2) The receiver of the message must have the ability to
respond in some way
3) The receivers should be able to communicate
with each other and form groups on the medium. By this definition Social media,
Blogs, Websites all may be included in Digital Media.
Tags
Digital Marketing