Google Ad-words
What is it
Why to use it?
Description:
Google
Ad-words is an advertising platform that works on two domains:
1) Search network: ads displayed during search results on
search engines
2) Display network: ads displayed on websites.
You
generally target customers using keywords and compete for the same keywords in
an auction for price. Those ads are displayed that win the auction. Ads on Google
Ad-words are particularly interesting to marketers due to Google large reach and
low costs due to paying only for clicks on ads. The customers that click on the
ad are good leads as they searched for something similar to your product. This
makes Google Ad-words a great place for lead generation.