Importance of Location and Targeting
Google Ad-words
Google
AdWords: Importance of Location Targeting
Learning Objectives:
Understanding what benefits
can be availed from location targeting on google AdWords
Description:
Google
AdWords along with keyword targeted allow you to target your audience according
to location. But why opt for location targeting at all? Location targeting has
many benefits:
1) you can make your message in ad specific to the customers
in the location
2) You can save your money by only targeting cities where
your customers live
3) Location targeting gets more clicks as these ads become
more relevant to specific customers
4) Location targeting also gives you information on how many
people are interested in your product from specific cities.