Search Ads
What are Search Ads and Why to Use It?
Learning Objectives:
1.
Understanding detail
function of Search Ads
2.
Knowing reasons for using
Search Ads
Description:
Search
engines are used by everyone. When people search different ads are shown to
them on the result pages. These are called Search Ads. Search ads are
1) Targeted based on
Keywords: your ad shows on keywords you select
2) They are auction based: You compete for the same keywords
with others
3) You pay per every click a viewer makes. Search ads are
best due to their large reach.
They are ideal for lead generation, as most people are
already interested in something close to your product (as the keywords they
search for matching your criteria).