Online Lead Generation and Sales
Lead Generation and Sales
Lead Generation and Sales
Learning Objectives:
1.
Understanding the basic
concepts of lead generation
2.
Understanding Lead
Generation Techniques
Description:
Lead
Generation is the process of finding people who could be interested in buying
your product. A lead can be anyone from
a simple visitor to the person about to pay for the product. At each step we
say the lead has qualified this step. The process starts when you place an ad
for viewers that calls for an action (like click the ad). That action leads to
a landing page, which is the first webpage the user sees after doing the
action. The landing page asks for more information from the visitor and he/she
becomes a good lead. Some of the techniques used for lead generation involve
blogging, emailing, search ads, affiliate marketing: placing products on
ecommerce websites, influencer marketing: asking social media celebrities to
promote the brand and holding competitions that give out prizes.
Topic Brief
In this topic, it will be discussed that what lead generation is and what comprises lead generation projects; how to be good at it.
Further Reading:
Tags
Digital Marketing