Search, Display, Social and Video Ads
Learning Objectives:
Understanding different
types of digital ads
Description:
In
Digital marketing you can opt for many types of ads that platforms provide. The
most common types of digital ads are Search, Display, Social and Video. Search
ads are displayed on search engines when people make searches. They are keyword
based and are generally limited by space. Display ads are shown on different
websites. They are user based and are generally picture or flash. Social ads
are displayed on social media at different places. Their options vary based on
the social medium. Video ads can mean two things: text, picture or video ads
displayed during a video stream or video ads displayed on different websites.