Display Ads
What are display ads
and why to use it
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What is Cookies?
Learning Objectives:
1.
Understanding detail
function of Display Ads
2.
Knowing reasons for using them
Description:
The
internet consists of a variety of websites. When people visit these websites
they show picture, text and flash ads. These are called display ads. Display
ads are shown to someone based on their past visits to the same or similar
websites. They are also targeted using keywords that people use to search for
the website. They are ideal because display ads are shown over a large network
of websites that have Google AdSense installed and because they are visually
more appealing than search ads. They are ideal for brand development campaigns
as the user sees the brand everywhere.