Description:
Creating
search ads can be difficult as it is only text. If you have a well written ad,
people would click it more, if not your money will be wasted. How to write a
great ad? Some tips to remember include 1) Always mentioning the end goal of
the customer in the text of the ad 2) Creating a sense of recency by including
present time words like now, today etc 3) keeping your language very specific
4) talking about the customers benefit 4) mentioning the local area in the text
5) including a call to action within the ad.
Further Reading:
https://www.wordstream.com/blog/ws/2015/04/21/adwords-ads