Title: 03 – Evolution of Marketing
Learning Objectives:
1.
Understanding of basic
premise behind todays Marketing
2.
Comprehension of how
Marketing has changed through Time
3.
Basic knowledge of today’s
Marketing Aims
Description:
The
concept of Marketing has changed throughout the scope of history. Each era of
Marketing has built up from its predecessor. Looking at how Marketing evolved
we understand what are the core concepts that underpin it today. Marketing has
gone through 7 different eras in time – Trade, Production, Sales, Marketing
Department, Marketing Company, Relationship and Social Media Eras. With time,
activities such as exploring new product avenues, optimizing machine
production, making a hefty sales effort, differentiating your product, being customer-centric,
creating long-lasting relationships and creating digital communities all have
included in the wider definition of Marketing.
Thank For Reading....
Further Reading:
https://www.encyclopedia.com/finance/finance-and-accounting-magazines/marketing-historical-perspectives
Tags
Digital Marketing