Role of SEO
Google AdWords
Description:
Search
Engine Optimization (SEO) is are techniques that allow your website to be
displayed on top results for specific keywords on Google. This is not paid, but
the results are brought a top by using content seeding techniques, tag
techniques etc. SEO is better than AdWords in the sense that it brings your
results on top organically: your results don’t look like ads. This in turn
makes people think they are authentic relevant results. SEO efforts benefit a
person for a longer term compared to paid ads, as once on top result, a result
generally stays there for some time. Your results showing on top also creates a
good brand image in the mind of the searcher.
Further Reading: