Most common mistakes with Google AdWords
Description:
Google
AdWords is one of the most relevant tools for digital marketers. Marketers may
be well at their field of marketing but sometimes are unable to take full
advantage of the technological aspects of google AdWords. Some of the common
mistakes they make are:
1) Grouping Ads
improperly: Ads are grouped according to keywords; don’t group all keywords for
one ad and repeating keywords for another, but group relevant keywords for
multiple ads
2) Using improper keyword matches: choose between broad,
exact and phrase match
3) Not using negative keywords: Remember to exclude some
keywords most logically
4) Focusing too much on CTR: leads matter actually
5) Not using
targeting
6) Not using dedicated landing pages
7) Not using
Extensions on AdWords
8) Not frequently
checking the set up again.
Further Reading:
https://blog.kissmetrics.com/10-commons-adwords-mistakes/