Important things to consider
Description:
Creating
a great blog requires great effort along with great planning. Before starting a
blog ensure the following things
1) You are clear on
the objectives of the blog: is it lead conversion? Creating awareness? Customer
support? Your goal defines what your efforts will be
2) You know the
target audience: your posts have to appeal to them
3) You know the scope of the blog: will you solve people’s
problems, entertain them etc?
4) You set some straight rules for the blog
5) You have a planned content calendar that has sample posts
and decided topics.
Further Reading;
https://www.huffingtonpost.com/tomas-laurinavicius/10-things-you-need-to-kno_13_b_10521250.html