What is Facebook Edge Rank Algorithm
Learning Objectives:
1.
Understanding What
Facebook’s Edge-rank algorithm is
2.
Understanding how to
improve your Edge-rank
Description:
Facebook has become a huge social
network where people spend a lot hours each day to get information on a variety
of things. But how does Facebook decide which posts to show to specific person
and which to not. And out of the ones shown which ones to show on top of the
other? Facebook utilizes a computer program called Edge-rank for that. Edge rank
prefers to show posts of people who have same interests as you, who have more
mutual friends and people you make more interactions with. It also prefers
photos and videos above text and newer posts over old ones. In order to ensure
your Facebook posts show on top on someone’s news feed, a digital marketer
should ensure you have a lot of interactions with the customers. Technical word
for such a thing is to improve engagement.
Further Reading: