Understanding Boosting, Promoting and other types of Paid Reach
Boosting,
Promoting & Other Paid reach
Learning
Objectives:
1. Understanding
different advertising options on the Facebook advertising platform
Description:
Facebook offers a variety of advertising options for
the digital marketer. All these advertisement options are paid in nature. Most
common are Boosting and Promoting. Boosting is an advertisement method that is
created by allocating advertising budget to a post already on the businesses’
page. Promoting is creating a specialized ad from scratch to be displayed on
people’s news feed. Promoting also employs the mechanism of bidding where your
price competes for the same target market on Facebook. Apart from the two
options Facebook also offers carousel ads for product display, video ads that play
within video feeds and domain ads that land on your website on click.
Further
Reading:
Why Are Watching This Video..
Understanding different advertising options on the Facebook advertising platform