Social Media Community Management
Learning Objectives:
1.
Understanding the basics of
Community Management
a.
What is it?
b.
Aims
c.
Best Practices
Description:
The job of a community manager is
to promote a brand online using the social media page the client provides
(excluding ad making) along with interacting with all the followers of the
page. The idea is to post content that gets more followers on the page, get
them to talk more, creating insights from the conversations and adding value
for the followers. A good community manager is always active when the followers
are active, mentions them in posts, is polite and courteous, promotes the brand
without actually ‘selling’, answers all the questions of people and allow for
engagement amongst the followers as well.
Further Reading:
Tags
Digital Marketing