Popular Digital Marketing Jargon's
Learning Objectives:
Understanding the most common technical terms used by
Digital Marketers
Description:
Digital
Marketers in the industry use a lot of technical words that common people do
not understand. Most common of these include
1.
Conversion Rate: How many
people have done an action that was planned for them to do
2.
Call to Action: An action
you ask people do to in your marketing
3.
Engagement Rate: count of
no. of comments, replies, likes, shares etc. by the customers on your posts
4.
Impressions: No. of times
your ad has been displayed (could be several times for one person)
5.
Reach: No. of people who
have seen your ad
6.
Affinities: Topics, pages,
interests that your customers like
7.
Trending topic: A topic
being shared a lot by people on social media presently
8.
Sentiment: What do people
think about a particular topic
9.
Paid Media: Ads that are
paid
10.
Owned Media: Ads displayed
on your own website/ social media page
11.
Social Media Influence's:
People who have become extremely famous on social media, so much so that they
receive the status of being a celebrity
12.
Keyword: Words used to
search for something on Search Engines
13.
Meme: A funny picture that
has been shared by a lot of people
14.
Viral: A post/picture that
has been shared by a lot of people in a very short period of time
15.
API: A software code for
social media that you can place on your website
16.
Historical Data: Past data
of your website
17.
Analytics: Using
statistical techniques to gain insights from data
Further Reading:
Tags
Digital Marketing