Course Index Outline
(2019)
002 - Getting Started with the Course: Introduction to the Course
Instructor
003 - Getting Started with the Course | How is this Course
Structured?
004 - Getting Started with the Course | Who is this Course for?
005 - Introduction to Google & SEO: What is Search? Why is Search so
Important?
006 - |How many Search Engines are there? Which Search Engines are
Important?
007 - Introduction to Google & SEO: What is Google? A Search
Engine or Company?
008 - Introduction to Google & SEO: History of Google & Bing
Search Engines
009 - Introduction to Google & SEO: How Google Search Works?
010 - Introduction to Google & SEO: What is Search Engine
Optimization?
011 - Introduction to Google & SEO: What are SEO Ranking
Factors?
012 - Introduction to Google & SEO: On-page Optimization vs.
Off-page Optimization
013 - Introduction to Google & SEO: Search vs. Social vs.
Digital Marketing
014 - Introduction to Google & SEO: White Hat vs. Grey Hat vs.
Black Hat SEO
015 - Introduction to Google & SEO: Organic SEO vs. SEM
016 - Introduction to Google & SEO: SEO Profession Vs Development and
Design
017 - Why Google?: What is Content?
018 - Why Google?: What is Google's Mission?
019 - Why Google?: Difference between a Search Engine & an
Answer Engine?
021 - Why
Google?: Google Search Page Structure
022 - .Why
Google?: What makes Google the Best Search Engine?
023 - .SEO
in the broader Digital Marketing Sphere: Digital Media & SEO
024 - .SEO
in the broader Digital Marketing Sphere: What is a Loyalty Loop
025 - .SEO
in the broader Digital Marketing Sphere:What is PESO Model?
026 - .SEO
in the broader Digital Marketing Sphere: What is Outbound Marketing?
027 - .SEO
in the broader Digital Marketing Sphere: What is Inbound Marketing?
028 - .SEO
in the broader Digital Marketing Sphere: Inbound & Outbound Marketing
029 - .SEO
in the broader Digital Marketing Sphere: Search role in Inbound Marketing
030 - .SEO:
Keyword Research - Introduction to Keywords
031 - .SEO:
Keyword Research - Types of Keywords
032 - .SEO:
Keyword Research - What is Keyword Research?
033 - .SEO:
Keyword Research - Google Ads Account for Keyword Planner Tool
034 - .SEO:
Keyword Research - Understanding Google Ads Keyword Planner Tool
036 - .SEO:
Keyword Research - Organize your Keyword Research
037 - .SEO:
Keyword Research - Link your Keyword Research with your Business Goals
038 - .SEO:
Keyword Research - Expand the Keyword Research into Synonyms
039 - .SEO:
Keyword Research - Clean up your Data from Duplicates
040 - .SEO:
Keyword Research - Understand the Commerciality of the Keywords
041 - .SEO:
Keyword Research - Shortlist the right Keywords into Groups?
042 - .SEO:
Keyword Research - Try not to Overlap the Keywords
043 - .SEO:
Keyword Research - Keyword Research with some other Free and Paid Tools
044 - .SEO:
Keyword Research - Keyword Research Case Study 1
045 - .SEO:
Keyword Research - Keyword Research Case Study 2
046 - .SEO:
Keyword Research - Keyword Research Case Study 3
047 - .Basics
of Creating Content for a Website What is a Website? Website Structure
048 - .Basics
of Creating Content for a Website: Difference b/w Domain and Hosting
049 - .Basics
of Creating Content for a Website: What is HTML? Why is it Important?
050 - .Basics
of Creating Content for a Website: What is a CMS? Why is it Important?
051 - .Basics
of Creating Content for a Website: Home Page - The most Important Page
052 - .Basics
of Creating Content for a Website: Product & Service Pages Money Pages
053 - .Basics
of Creating Content for a Website: About, Contact and Team Pages
054 - .Basics
of Creating Content for a Website: Number of Pages
055 - .Basics
of Creating Content for a Website: Are single page websites
056 - .Getting
started with On-page Optimization in SEO: On-page Optimization?
057 - .Getting
started with On-page Optimization in SEO: Importance of On-Page SEO
058 - .On-page
Optimization in SEO: Whats Included in On-page Optimization?
059 - .SEO:
On-page Optimization - Page-Level Factors: What are HTML Meta Tags?
060 - .SEO:
On-page Optimization - Page-Level Factors: Keywords in HTML Meta Tags
061 - SEO | Topic 61 On page Optimization Page Level Factors
Content with Shortlisted Keywords
062 - .SEO: On-page Optimization -
Page-Level Factors: Importance of Language
063 - .On-page Optimization -
Page-Level Factors: Optimizing Content with Keywords
064 - .SEO: On-page Optimization -
Page-Level Factors: Length of the Content
065 - .SEO: On-page Optimization -
Page-Level Factors: Content Headings (H1-H6)
066 - .On-page Optimization -
Page-Level Factors: Dividing Content into Sections
067 - .SEO: On-page Optimization -
Page-Level Factors: LSI Keywords in Content
068 - .SEO: On-page Optimization -
Image SEO: Importance of Images
069 - .SEO: On-page Optimization -
Image SEO: Image Types and Sizes
070 - .SEO: On-page Optimization -
Image SEO: ALT Tags for Images
071 - .On-page Optimization - Image
SEO: Titles, Captions, & Text for images
072 - .SEO: On-page Optimization -
Image SEO: Image File Name & URLs
073 - .SEO: On-page Optimization -
Image SEO: Relevancy & Quality of the Images
074 - .SEO: On-page Optimization -
Image SEO: Optimize Placement
075 - .On-page Optimization - Image
SEO: Optimize Images for speed & Responsiveness
076 - .SEO: On-page Optimization -
Image SEO: Use an Image Sitemap
077 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Website Structure
078 - .SEO: On-page Optimization -
SITE-LEVEL Factors: SEO/Human Friendly URLs
079 - .SEO: On-page Optimization -
SITE-LEVEL Factors: HTML Sitemaps
080 - .SEO: On-page Optimization -
SITE-LEVEL Factors: XML Sitemaps
081 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Internal Linking
082 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Website Uptime & Security
083 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Too Many Links to Other Sites
084 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Breadcrumb Navigation
085 - .SEO: On-page Optimization -
SITE-LEVEL Factors: Robots.txt
086 - .SEO: On-page Optimization -
Advanced Content Optimization: Content Regency
087 - .SEO: On-page Optimization - Advanced
Content Optimization: Blog - Value Pages
088 - .SEO: On-page Optimization -
Advanced Content Optimization: EBooks, Guides...
089 - .SEO: On-page Optimization -Advanced
Content Optimization: Content Duplication
090 - .SEO: On-page Optimization -
Advanced Content Optimization: Fixing Content...
091 - .SEO: On-page Optimization -
Advanced Content Optimization: Avoiding Content..
092 - .SEO: On-page Optimization -
Advanced Content Optimization: Control Indexing.
093 - .SEO: On-page Optimization -
Domain Factors: What are SEO Domain Factors?
094 - .SEO: On-page Optimization -
Domain Factors: TLD, Domain and Sub-Domain
095 - .SEO: On-page Optimization -
Domain Factors: Local or Country TLD Extension
096 - .SEO: On-page Optimization -
Domain Factors: Keywords in the Domain
097 - .SEO: On-page Optimization -
Domain Factors: Domain Age, Ownership and History
098 - .SEO: On-page Optimization -
Advanced: Advanced On-page Optimization Factors
099 - .SEO: On-page Optimization -
Advanced: Better Website Layout & User Experience
100 - .SEO: On-page Optimization -
Advanced: Broken URLs and How to fix them
101 - .SEO: On-page Optimization -
Advanced: Page Loading Speed
102 - .SEO: On-page Optimization -
Advanced: Mobile Friendly Websites
103 - .SEO: On-page Optimization -
Advanced: AMP for Websites
104 - .SEO: On-page Optimization -
Advanced: What are Rich Snippets?
105 - .SEO: On-page Optimization -
Advanced: Testing Structured Data Markup
106 - .SEO: On-page Optimization -
Advanced: Rich Snippets: Business or Company
107 - .SEO: On-page Optimization -
Advanced: Rich Snippets: Person
108 - .SEO: On-page Optimization -
Advanced: Rich Snippets: Recipe
109 - .SEO: On-page Optimization -
Advanced: Rich Snippets: Reviews
110 - .SEO: On-page Optimization -
Advanced: Social SEO - Facebook Meta Tags
111 - .SEO: On-page Optimization -
Advanced: Social SEO - Twitter Meta Tags
112 - .SEO: On-page Optimization -
Advanced: Secure your Site with HTTPS
114 - .SEO: Off Page Optimization
or Link Building: Different Types of Backlinks
115 - .SEO: Off Page Optimization
or Link Building: Elements of a Backlink
116 - .SEO: Off Page Optimization
or Link Building: What are No Follow Links?
117 - .SEO: Off Page Optimization
or Link Building: Characteristic of Linking Domain
118 - .SEO: Off Page Optimization
or Link Building: Characteristics of Linking Page
119 - .SEO: Off Page Optimization
or Link Building: Diversity of Link Types
120 - .SEO: Off Page Optimization
or Link Building: Characteristics of Backlinks
121 - .SEO: Off Page Optimization
or Link Building: Link Building Techniques
122 - .SEO: Off Page Optimization
or Link Building: How to get Links Naturally?
123 - .SEO: Off Page Optimization
or Link Building: Content Cureton & Link Building
124 - .SEO: Off Page Optimization/
Link Building: Get Links by Offering Free Content
125 - .SEO: Off Page Optimization
Link Building: Do Paid Links Work in the Long Run?
126 - DigiSkills SEO Off Page Optimization: Can
Links Shared on Social Media be considered
Backlinks
127 - .SEO: Off Page Optimization
or Link Building: Avoid Black Hat Link Building
128 - .SEO: Website Audit &
Analysis: What is a Website Audit?
129 - .SEO: Website Audit &
Analysis: How to Audit a Website for SEO?
130 - .SEO: Website Audit &
Analysis: Understanding SEO Quake Chrome Extension - P1
131 - .SEO: Website Audit &
Analysis: Understanding SEO Quake Chrome Extension - P2
132 - .SEO: Website Audit &
Analysis: Create a Basic Audit Report for Initial Review
133 - .Advanced SEO: Hands-on with
Essential Tools: Google Webmaster Tools
134 - Advanced SEO: Hands-on with
Essential Tools: Bing Webmaster Tools
135 - Advanced SEO: Hands-on with
Essential Tools: Google Page Speed Insights Tool
136 - Advanced SEO: Hands-on with
Essential Tools: Google Mobile Friendly Testing Tool
137 - Advanced SEO: Hands-on with
Essential Tools: AMP Validator
138 - Advanced SEO: Hands-on with
Essential Tools: Google Lighthouse
139 - Advanced SEO: Hands-on with
Essential Tools: W3C HTML Validator
140 - Advanced SEO: Hands-on with
Essential Tools: Analyzing Your SEO with Google Analytics
141 - SEO Project Management: What
is SEO Project Management?
142 - SEO Project Management: SEO
for Clients vs. SEO for your Own Website
143 - SEO Project Management: What
steps are included in SEO Project Management?
144 - SEO Project Management: Step
1 - Create a List of Relevant Keywords
145 - SEO Project Management: Step
2 - Map out Focus Keywords for Specific Pages
146 - SEO Project Management: Step
3 - SEO Optimize each Page with Keywords
147 - SEO Project Management: Step
4 - Create a Blog for Long Tail Keywords
148 - SEO Project Management: Step
5 - Create a Link Building Plan
149 - SEO Project Management: Step
6 - Stay Current - Update Content to Outmatch the
Competition
150 - SEO Project Management: Step
7 - Keep Track of Your Rankings & Progress
151 - SEO Project Management: Step
8 - SEO Reporting & Client Communication
152 - SEO Project Management: Step
9 - Keep Monitoring Your Competitors
153 - SEO Project Management: Step 10
- Innovate & Think of New Idea to Keep Your Content Up-
to-Date
154 - Advanced SEO: Official Google
Webmaster Guidelines - Help Google find your Pages
155 - Advanced SEO: Official Google
Webmaster Guidelines - Help Google Understand your Pages
156 - Advanced SEO: Official Google
Webmaster Guidelines - Help Visitors Use your Pages
157 - Advanced SEO: Official Google
Webmaster Guidelines - Quality Guidelines: Content
158 - Advanced SEO: Official Google
Webmaster Guidelines - Specific Guideline: Avoid these
Technique
159 - Advanced SEO: Official Google
Webmaster Guidelines - Manual Actions Report
160 - Advanced SEO: Official Google
Webmaster Guidelines - Submitting a Reconsideration
Request
161 - Advanced SEO: Official Bing
Webmaster Guidelines - Main SEO Factors
162 - Advanced SEO: Official Bing
Webmaster Guidelines - Technical SEO
163 - Advanced SEO: Official Bing
Webmaster Guidelines - On-Page SEO
164 - Advanced SEO: Deep Dive -
Researching Keywords with Google Trends
165 - Advanced SEO: Deep Dive -
Google Suggested Keywords
166 - Advanced SEO: Deep Dive -
Keywords from Competitors' Websites
167 - Advanced SEO: Deep Dive -
Advanced Google Search Operators
168 - Advanced SEO: Deep Dive -
What are Search Operators?
169 - Advanced SEO: Deep Dive -
Some Important Search Operators
170 - Advanced SEO: Local SEO -
What are Google Maps?
171 - Advanced SEO: Local SEO -
What is Local SEO?
172 - Advanced SEO: Local SEO -
Signup for Google My Business
173 - Advanced SEO: Local SEO -
Getting around Google My Business
174 - Advanced SEO: Local SEO -
Local SEO Ranking Signals
175 - Advanced SEO: Local SEO -
Negative Local SEO Factors
176 - Advanced SEO: Video SEO -
What is Video SEO? How is it different from Traditional SEO?
177 - Advanced SEO: Video SEO -
What makes YouTube the 2nd biggest Search Engine
178 - Advanced SEO: Video SEO -
Most popular Types of Search Queries that show Video as a result
179 - Advanced SEO: Video SEO -
Different Methods to Create Video Content
180 - Advanced SEO: Video SEO -
Keywords Research for Videos
181 - Advanced SEO: Video SEO -
Main Video SEO Ranking Factors
182 - Advanced SEO: Video SEO - How
to use Video to Outrank your Competition?
183 - Advanced SEO: Video SEO -
Videos on Social Media vs. Videos on YouTube
184 - Advanced SEO: Video SEO -
Best Practices for Video SEO by Google
185 - Advanced SEO: Multilingual
& Multi-Regional SEO: Multiregional VS Multilingual Website
186 - Advanced SEO: Multilingual
& Multi-Regional SEO: Managing Multilingual Version of your
Website
187 - Advanced SEO: Multilingual
& Multi-Regional SEO: Targeting Site Content to a Specific
Country
188 - Advanced SEO: Mobile SEO -
What is Mobile SEO or ASO?
189 - Advanced SEO: Mobile SEO -
Structure of Android and Apple App Stores
190 - Advanced SEO: Mobile SEO -
App Store Policies
191 - Advanced SEO: Mobile SEO -
ASO: Keyword Research
192 - Advanced SEO: Mobile SEO -
ASO: App Title
193 - Advanced SEO: Mobile SEO -
ASO: App Icon
194 - Advanced SEO: Mobile SEO -
ASO: App Screenshots
195 - Advanced SEO: Mobile SEO -
ASO: App Description
196 - Advanced SEO: Mobile SEO -
ASO: Preview Video
197 - Advanced SEO: Mobile SEO -
ASO: Ratings & Reviews
198 - Advanced SEO: Mobile SEO -
ASO: Retention
199 - Advanced SEO: Mobile SEO -
ASO: Competitive Analysis
200 - Advanced SEO: Mobile SEO -
Popular tools for ASO
201 - Advanced SEO: Mobile SEO -
ASO: Tips & Tricks
202 - Myths & Misconceptions
about Search Engines: Google will be dead as a Company Soon
203 - Myths & Misconceptions
about Search Engines: Is SEO Dead?
204 - Myths & Misconceptions
about Search Engines: Paid Search Helps Bolster Organic Results
205 - Myths & Misconceptions
about Search Engines: You can Pay Google to Rank High
206 - Myths & Misconceptions
about Search Engines: Companies Have Relations with Google, Rank
Higher
207 - Myths & Misconceptions
about Search Engines: SEO Professionals claiming to Rank you in 3
to 6m
208 - Future Predictions: Voice
based SEO
209 - Future Predictions: Search in
the Era of Personal Assistants
210 - Future Predictions: Machine
Learning & Artificial Intelligence
211 - Hands-on Case Studies: Live
Audit of Website 1
212 - Hands-on Case Studies: Live Audit
of Website 2
213 - Earning with SEO: Different
Ways to Earn with SEO
214 - Earning with SEO: How do
People Hire SEO Professionals?
215 - Earning with SEO: How to
Qualify a Good SEO Project on Up Work
216 - Earning with SEO: How to
Price your SEO Services
217 - Earning with SEO: What not to
do when sending a CV to any Company
218 - Interviews: Interview with an
Industry Expert 1
219 - Interviews: Interview with an
Industry Expert 2
220 - Closing: Closing Remarks
& Key Takeaways
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