Understanding YouTube Marketing
Learning Objectives:
1.
Understanding how YouTube
Ads works
Description:
YouTube offers a lot of options on
its platform for posting Ads. Each video on YouTube is viewed by a person, on
each view an ad is displayed. A marketer pays for each time an ad is displayed.
More views on a video more time an ad is shown. Videos are organized into a
profile which is called a channel. Subscribers opt for notification if a video
is posted on the channel, more subscribers mean more people see the ad.
YouTube offers a lot of ad types of which important are:
- Display Ads: shown on top of recommended videos
- Overlay Ads: displayed at the bottom of the video as a banner
- Skippable and non-skippable video ads
Topic Brief
In this topic, it will be discussed that how YouTube Ads work and what different ad options are available on YouTube.
Skill(s) the trainee will acquire after completing this topic:
- Understanding how YouTube Ads works