Coping up with the Challenge of Keeping Instagram up-to-date
Learning Objectives:
1.
Understanding the
challenges associated with Instagram
2.
Knowing some best practices
to deal with these challenges
Description:
Instagram is a great tool for a
digital marketer as it is a platform for sharing visual content and allows for
more engaging marketing communication. However, there are several challenges
that are associated with focusing on Instagram for social media marketing:
1) Instagram only allows visual content and it’s hard for
achieving specific marketing goals
2) Making content for Instagram takes time as it requires
photo editing
3) Instagram is largely managed on phone which can be
difficult for a marketer
4) You could run out of ideas for visual posts.
In order to reduce the effect of these challenges always
remember to have a rigorous content plan that discusses themes, ideas and
colors, be on really good terms with the designer responsible for creating photos
for you and become habitual of using your phone for social media management.